Why is a Dating App effective, By Developers Who’ve Built 15+ of those

We’ve dipped our feet in several industries, but there’s something special concerning the dating pool. To date, STRV has generated a wide range of a unique top-rated relationship apps (like Surge and Zoe) and has now helped create or expand a lot more than 15 dating apps for the partners—including some big names we’re not at freedom to say.

Why is dating apps exciting for developers and engineers is the fact that fundamental concept is easy yet malleable. We’re constantly astonished by the a few ideas which our lovers bring our method, tips that provide us brand new regions to explore in some sort of we realize very well.

Only at that true point, it is reasonable to express we’ve learned a lot. We’ve seen thrilling ideas fail and also have had to figure down why. We’ve seen surprising successes that slowly exposed habits which we now utilize as guides. And through the years, we’ve been in a position to categorize most of these learnings into ten categories that are main.

To collect just as much information as you can, we talked to STRV Co-founder Martin Stava, Frontend Platform Lead Danny Kijkov and Surge CEO Jakub Sedlak. However before we go into the main points, just a little on how this dating application trend at STRV started.

STRV Co-founder Martin Stava and Frontend System Lead Danny Kijkov


There are too numerous customer jobs to go over within one article, so let’s focus regarding the dating apps we’ve made of scratch, and just how it just happened.

STRV began toying by having a mobile-first relationship software in a time of dating internet sites. These websites had been centered on users seeing a big grid of pages, selecting whom they wished to contact, and planning cool. Some had apps that are mobile however they had been simply hefty, old-school copies of this web platforms. It absolutely was a pre-tinder period, the other ended up being lacking.

“Our idea had been that users should certainly link differently than simply picking away from a lot of individuals,” explained Martin. “The dating internet concept had numerous flaws. For starters, it had been sluggish; opening pages 1 by 1, messaging at random, etc. Another issue was spamming. There is no balance or control over who’s messaging you. We desired to solve this.”

That solution? The overall game, STRV’s venture that is first own dating apps. A person saw three pages and had to decide on one, then arrived the second three, and so forth. It had been enjoyable, effortless and fast. However with Tinder simultaneously releasing their swiping hit, our plans got steamrolled.

STRV finished up selling the overall game to Spark Networks, a dating company that is global. As fortune will have it, Spark Networks ended up being seeing its users go on to mobile-first platforms, as well as the business ended up being lacking a mobile strategy. We had been thrilled to help and took in multiple jobs, including Christian Mingle.

It had been for this time that STRV began acknowledging the potential of more niche-oriented dating apps, which finally generated Martin along with his team of other engineers founding the STRV-made dating apps Surge and Zoe—for the international cupid gay and community that is lesbian correspondingly.

Today, Surge holds an App shop rating of 4.5 centered on 10k reviews, has 10M messages sent every month and had been ranked the greatest homosexual dating app of 2019, while Zoe is the better ranked lesbian application of 2020 and holds an App shop score of 4.6 centered on 10.9k reviews. The five years we’ve focused on constantly enhancing the consumer experience and appeal that is all-around of apps have actually taught us priceless classes.

These classes, combined with the provided knowledge we has accumulated on a variety of customer jobs, can best be summed up when you look at the points that are following.


Dating apps are easy, single-purpose items. Just do it, have fun with the style, the features, the aspects unique to your item. But keep in mind why your users downloaded the application: they need a quick, simple means of building individual connections.

When establishing away to create a new relationship software, you begin with a notion which makes your app stand out amongst its competition. Don’t lose sight of the. That you established at the start as you move forward, you may be tempted to keep adding additional functions on top of the ones. That isn’t always necessary.

When Tinder’s swiping technique started catching in, Tinder assumed that users would get sick and tired of it, therefore the team started brainstorming brand new features as well as a networking aspect that is social. These social functions never caught on because that is not really why Tinder’s users considered the software. As explained by Martin:

“A typical dating app individual opens up the application, pursuit of a little while, communications for a time, continues on a romantic date and, when it calculates, she or he makes the application. It’s important to help keep this at heart.”

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