D. WEB SITES AND ONLINE SOLUTIONS DIRECTED TO CHILDREN

1. COPPA relates to web sites or online solutions being “directed to young ones. ” exactly exactly What determines whether or perhaps not an online site or online service is directed to young ones?

The amended Rule sets away a wide range of facets for determining whether an online site or online solution is directed to young ones. These include subject material regarding the site or solution, its artistic content, the employment of animated figures or child-oriented tasks and incentives, music or other sound content, chronilogical age of models, existence of kid superstars or a-listers whom attract young ones, language or any other traits associated with internet site or online solution, or whether marketing marketing or showing up on the site or online solution is directed to kiddies. The Rule also states that the Commission will give consideration to competent and dependable evidence that is empirical market structure, along with proof in connection with intended market of this web web site or solution. See 16 C.F.R. § 312.2 (meaning of “Web site or service that is online to young ones, ” paragraph (1)).

As described in FAQ D. 5 below, the amended Rule additionally considers an online site or online solution to be “directed to children” where it offers real knowledge it is gathering personal information straight from users of another web site or online solution that is directed to young ones. See 16 C.F.R. § 312.2 (meaning of “Web site or service that is online to young ones, ” paragraph (2)). Leer más